Kentucky, Georgia, West Virginia, Maryland, Pennsylvania, and Delaware. the states where Hard Mountain Dew is currently sold include Alabama, Florida, Georgia. So it seemed like a natural fit to be able to bring that to market in ready-to-serve form."īrian Sozzi is an editor-at-large and anchor at Yahoo Finance. 4 /fl oz Hard Mountain Dew Zero Sugar Malt Beverage Black Cherry 24oz Pickup. Soda meets alcohol: Hard Mountain Dew arrives in Connecticut. We were surprised that over 50% of Fresca drinkers already mix it with alcoholic beverages. "It's refreshing, it's convenient, and it's low calorie obviously. "First of all, Fresca fits in with a lot of consumer trends," Constellation Brands CEO Bill Newlands told Yahoo Finance Live about the launch. Minnesota is the sixth state to get distribution of the drink since its February debut. This comes on top of a new deal between Coca-Cola and Molson Coors ( TAP) for Topo Chico hard seltzer. Whats new: Hard Mtn Dew hit local shelves Monday, a spokesperson confirmed. In 2021, about 50% of adults over the age of 22 consumed a ready-to-drink cocktail, Mintel's data shows, up from 40% in 2018.Ĭoca-Cola also inked a deal earlier this year with beer and wine maker Constellation Brands ( STZ) to distribute alcoholic Fresca. I picked out a Black Cherry tall boy for 4 a nod to my favorite Dew flavor, Code Red. PepsiCo and Boston Beer are teaming up to create Hard Mtn Dew. After calling a bunch of Hy-Vee stores, I lucked out at the Ankeny Prairie Trail location. The total volume of sales of spirits-based ready-to-drink cocktails surged 226% from 2016 to 2021, according to data from Mintel. In celebration of 2/22/22, Mountain Dew released their highly-anticipated alcoholic Dew in three states: Florida, Tennessee and good ol Iowa. Yep, you heard that right Hard Mountain Dew is rolling out at select. Would you go this farOur How Far Would You Go contest is still open Tell us how far you’d travel & what lengths you’d go to get your hands on a can of Hard MTN DEW. Alcoholic Mountain Dew expected to hit shelves in 2022. The companies stated that the rollout will begin in late 2022 in Mexico, followed by "select" markets worldwide in 2023. 27, 2022 Courtesy of Mountain Dew Get ready for a boozy twist on a soda you know and love: Mountain Dew.
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